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The platform is rolling out a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it now features more than 1 billion AI-generated clips.

Trial and Implementation

This change is being tested over the following weeks before a full-scale release. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this output is deemed low-quality AI content, a label for substandard, factory-style content that is often illogical or surreal.

“We know from our community that numerous viewers like content created using AI tools, from digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, depending on their own preferences,” said a platform representative.

Scale of AI Content

The service disclosed that there are presently 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 million videos are added to the service each day, making clips made by AI a minor part of its overall inventory.

Customizing Your Feed

Users will be in a position to decrease or raise the volume of AI-generated videos they view by using the “manage topic” feature in the platform and picking AI-made media. Additional categories that are already be modified under the filter cover news, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines mandate users to label “realistic” AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.

Furthermore, the app will now apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for identifying artificial media. This action is designed to deter users from trying to evade the disclosure requirement.

Responsible AI Funding

The company is also establishing a $2 million awareness program for specialists and institutions to create informative material about using AI responsibly. This program will support educational bodies focused on teaching computer science.

Moderation Strategy

The video-sharing app has defended its content review process, amid discussion over proposals to lay off a large number of review team members in the United Kingdom. It is expected to cut 439 jobs in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.

A senior executive clarified that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by staff. The platform announced a notable drop in disturbing and violent content seen by human moderators over the past year due to reliance on its AI tools.

It is vital to balance people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”